|
Meanwhile, those of us who believe the Internet
is one of the few truly democratic institutions left, a level
playing field where independents can compete on an equal footing
with the big money corporations…well, we now have another reason
for our testicles to shrivel in fear. In my last report from
the frontlines of the music wars (found at http://www.troma.com/lk2/napster3/index.php3),
I predicted that the transformation of Napster to a subscription-based
service could sound the death knell for independent musicians.
Now it seems that that is precisely what's happening. The
New York Times reported on Tuesday, May 22 that industry
analysts now believe "the five major record companies could
wind up actually consolidating their power in an Internet age
that some analysts thought would shake the labels to their core."
This isn't entirely without precedent. The major
studios have a history of doing everything in their power to
hamstring new technology, fucking it all up so that it works
extremely well in their favor but doesn't benefit the consumer
at all. Look back at the early days of video. The studios panicked,
fearing international video piracy and the complete and utter
abandonment of movie theatres. They refused to release their
most sought-after titles, leaving the field wide open for independents
like Troma to reap the benefits of their short-sightedness.
Once the majors saw that video was a viable, profitable business,
they leapt in, swamping the market by encouraging video stores
to buy hundreds of copies of one or two big titles, making less
shelf space for the smaller companies that had started the ball
rolling in the first place. These days, you walk into a video
store and you see wall after wall of Tom Hanks' addled, puffy
face staring back at you from a zillion copies of Cast
Away but if you ask for Terror
Firmer, all you'll get is a puzzled look.
|
 |